Cookie Policy

Cookies and similar technologies

Prime Clinical Services Ltd is registered in England and Wales, company number [COMPANY NUMBER], with its registered office at [REGISTERED OFFICE ADDRESS].

Cookies are small files stored on your device. Similar technologies include local storage and scripts that access device information. This policy covers these technologies under the Privacy and Electronic Communications Regulations and, where personal data is involved, the UK GDPR and Data Protection Act 2018. It describes the current site and intended optional integrations; provider settings must be checked before publication.

Essential

Essential technologies support services you request, such as remembering your cookie choices and protecting forms and hosting. The site stores your choice in local storage under prime-cookie-consent. It contains your essential, analytics and marketing selections, not your name or email, and persists until replaced or removed through browser settings. These technologies are not used for advertising. Necessary provider technologies and their durations must be confirmed in [ESSENTIAL TECHNOLOGY INVENTORY].

Analytics

Analytics helps us understand visits and page use. Google Analytics 4 is an optional planned integration and does not load without your Analytics choice. It also remains inactive until a valid measurement ID is configured. If enabled, it may process device and browser details, IP-derived location and page visits and set cookies such as _ga and _ga_<ID>. Typical GA cookie lifetimes can be up to two years, but actual settings and retention must be recorded in [ANALYTICS COOKIE INVENTORY].

Our intended page tracking excludes enquiry fields and URL query strings. Google Signals and advertising personalisation are disabled in this integration. Google may process data outside the UK; see the Privacy Policy for transfer considerations. Any future Plausible integration or replacement analytics service must be assessed and this policy updated before use. We do not assume a service is exempt simply because it is described as cookieless.

Marketing

Marketing technologies can track activity for advertising or measuring campaigns. No marketing script is currently installed by this site. The Marketing toggle records your preference for this category; selecting it does not subscribe you to the newsletter. We will update this policy, identify providers and durations in [MARKETING COOKIE INVENTORY], and obtain the appropriate choice before introducing such technologies.

Forms, booking and external services

Formspree processes information submitted through forms. Calendly may access information and use technologies when its booking tool loads or you visit its site. WhatsApp and other external links have their own technology and privacy arrangements. Review each provider’s notices. Before enabling an embedded booking tool, its cookie behaviour must be assessed and any non-essential storage or tracking prevented until the required consent is obtained. Our analytics toggle is not a blanket permission for every external provider.

Making and changing your choices

Accept all permits optional Analytics and Marketing categories; Essential only refuses both. Manage preferences lets you choose each separately. Optional categories are off until you choose them. You may continue using the website without optional consent.

Use Cookie settings in the footer to reopen preferences and withdraw or change consent at any time. Withdrawal stops this site’s future analytics tracking and attempts to remove its accessible Google Analytics cookies; it cannot recall information already sent or remove all third-party cookies. Your browser can also delete or block cookies and local storage. Deleting the saved preference will cause us to ask again. Blocking essential technologies may affect services.

Questions and policy updates

For data protection questions or requests, contact [DATA PROTECTION CONTACT]. You can also call 07401 222 771. Our ICO registration number is [ICO REGISTRATION NUMBER].

See our Privacy Policy for data rights and the right to complain to the ICO. We will update this policy as technologies change. [COOKIE INVENTORY REVIEW DATE] and [NEXT REVIEW DATE] must be confirmed before publication.